Business-to-Business Marketing
Success Story
MacroAir is the inventor and original manufacturer of the High Volume Low-Speed(HVLS) industrial fan. The industry has gained popularity and competition has increased. This means that marketing investment and operational efficiency are more important than ever.
Problem
The HVLS fan inventor and manufacturer had outsourced both their sales and marketing teams. This caused issues with pipeline transparency, content development, lead & demand generation, turnaround times, and budget inflation. With new products and operational changes coming, the team needed greater control and visability.
Solution
As a Fractional CMO, I worked collaboratively with the client to pinpoint high-expense areas, optimize low-ROI tactics, and fill operational gaps in marketing and sales. This wasn't just about cutting costs; it was about unlocking potential. I guided the client through spend optimization, tactfully renegotiating contracts, charting a new course for marketing strategies, and transitioning critical resources in-house.
Results
By implementing recommended solutions, MacroAir canceled bloated contracts, revamped its martech stack, and gained greater control and visibility over the company’s health and profitability. This proactive approach resulted in substantial savings of over
1 million dollars and laid the groundwork for a new operational direction. By streamlining expenses and enhancing operational efficiency, MacroAir was positioned for sustained growth and success in a competitive market landscape.
